Bacta says EAG360 trade show to back Little Lifts cancer charity
Bacta, the trade association for the UK amusements industry, has named Little Lifts as the official charity partner for January's EAG360 event in London.
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Bacta, the trade association for the UK amusements industry, said Little Lifts has been chosen as the official charity partner for EAG360, which brings together the co-located Amuse Expo, CompSocUK and London Gaming Show at Excel London in January.
According to Bacta, Little Lifts was founded by a woman diagnosed with breast cancer in her twenties and now provides practical and emotional support to people undergoing breast cancer treatment. The charity assembles gift boxes tailored to chemotherapy, radiotherapy and surgery, each containing items such as sleep masks, thermal packs and lotions intended to ease the side effects of treatment.
Bacta said the charity had recently reached a milestone of distributing its 50,000th gift box, with every box hand packed and delivered to someone receiving breast cancer treatment.
EAG360 chairman Nick Harding, quoted by Bacta, said the partnership offered visitors and exhibitors the chance to support the charity’s work. He said: “Our community of visitors and exhibitors drawn from across the smile economy are renowned for their compassion and their unbelievable generosity supporting individuals who are facing extremely challenging and difficult times.”
Bacta said the organisation hoped the EAG360 show, due to run across three days in January, would help Little Lifts expand its reach and scale its impact. The trade body encouraged industry professionals attending the event to support the charity’s work.
Source: Bacta.