Evoplay launches €1m Season of Legends Winter campaign
Game studio Evoplay has introduced a €1 million prize pool promotional package running from December 2026 to February 2027 to help casino operators retain player engagement through the festive period.
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Evoplay, the games development studio, has launched the Winter edition of its Season of Legends campaign, offering operators a €1 million prize pool alongside a bundle of promotional tools spanning Christmas, New Year and Valentine’s Day.
The campaign runs from December 2026 to February 2027 and is pitched as a single, coordinated engagement strategy rather than a series of separate seasonal promotions. Evoplay is urging operator partners to integrate the package early to benefit from the full promotional calendar.
Multiple engagement mechanics
Season of Legends combines several features: a Tournament and Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops, and a newly introduced Lucky Scratch Cards mechanic.
Infinity Prize Drops will run for 28 consecutive days each month, operating independently of the Tournament and Wheel of Fortune phases so that rewards remain available between scheduled promotional pushes.
New Year Prize Drops will run daily between 1 December 2026 and 31 January 2027, extending festive promotions beyond New Year’s Eve into the following month.
Lucky Scratch Cards is pitched as a way to sustain interest during quieter periods of the campaign, offering additional win opportunities. It can be activated via a Balance Increase connection, which Evoplay says requires no additional setup.
Operator positioning
Evoplay said the combined package is designed to give operators a ready-to-use promotional calendar that diversifies their seasonal offering, rather than relying on a single tournament or short-term festive push.
Diana Larina, chief marketing officer at Evoplay, said the campaign was built on the idea that sustained player engagement comes from giving players recurring reasons to return rather than relying on isolated promotional peaks. She added that the winter period brings together several major occasions, giving operators an opportunity to build momentum across the season, and that bundling mechanics, creative and the calendar into one package is intended to make it easier for partners to adopt from the outset.