Imagine Live secures Belgium and Netherlands debut via Gaming1 tie-up
Live casino supplier Imagine Live has partnered with Gaming1 to launch its content in Belgium and the Netherlands, marking its first operator agreements in both regulated markets.
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Imagine Live has agreed a partnership with Gaming1 to bring its live casino portfolio to Belgium and the Netherlands, the provider’s first operator deals in either jurisdiction.
The agreement covers integration of Imagine Live’s content into Gaming1’s offering across both markets, subject to local regulatory requirements. The companies said Gaming1’s technological capabilities and familiarity with each market’s rules would underpin the rollout, with compliance and player protection cited as priorities throughout.
The planned launch will include live dealer games and game show titles, though the exact scope and timing in each country will depend on respective regulatory approvals.
Studio footprint
Imagine Live produces its content from studios in Armenia, Romania and Spain, where it currently runs more than 200 tables. Since launching in 2022, the company has grown its catalogue to 19 game types. Belgium and the Netherlands represent the latest stage in its European expansion, with the Gaming1 deal seen as a foothold for further operator partnerships in the region.
Executive comment
Nadiya Attard, chief commercial officer at Imagine Live, said the launches in Belgium and the Netherlands marked a significant milestone given the company’s growth since 2022, adding that the partnership with an established operator such as Gaming1 would support its international expansion plans.
Charlène Renier, public relations and external communication manager at Gaming1, said the collaboration reflected the operator’s focus on combining technical quality with a responsible approach, noting that regulatory compliance and player protection would guide the partnership in both markets.
Gaming1, part of Ardent Group, operates in regulated markets across six European countries through brands including Circus and 777, and runs more than 40 land-based venues across Belgium, France and Switzerland.