Relax Gaming adds Aviatrix crash game to aggregation platform

Relax Gaming has announced a new partnership with Aviatrix, a crash game studio, which will see the latter’s flagship title distributed through Relax’s aggregation network.

The deal adds Aviatrix to Relax Gaming’s growing list of studio partners, bringing another crash game option to operators using its platform.

Loyalty and tournament features

Aviatrix’s crash game includes a loyalty system that hands out daily rewards to active players, along with free bets distributed through promo codes. The title is also periodically reskinned to mark events such as Christmas, Carnival in Rio and St Patrick’s Day.

The game also features network tournaments, currently carrying a combined prize pool of €4 million, which Aviatrix positions as a tool for operator acquisition and retention.

Comment

Katie Fraser, Head of Partnership Success at Relax Gaming, said the company looks for partners that offer something distinctive, adding that Aviatrix’s engagement-focused features and emphasis on player loyalty aligned with what Relax wants to offer its operator network.

Liam Mulvaney, Head of Sales at Aviatrix, said the partnership would expose the game to new audiences globally, describing it as a further step in the studio’s international expansion plans. He added that the two companies were working together on the rollout to operator partners.

Relax Gaming, founded in 2010, provides more than 4,000 casino games to over 700 operator brands, aggregating content from more than 70 partner studios alongside its own proprietary products. The company holds licences in multiple regulated markets, including Malta, Gibraltar, the UK, Ontario, Romania, Greece and Sweden.