Abu Dhabi Turf Club signs multi-year deal with Total Performance Data

Total Performance Data (TPD), a live horse racing data provider, has signed Abu Dhabi Turf Club (ADTC) as a client under a multi-year agreement announced on 20 January 2025.

Under the deal, TPD will supply live and post-race timing and performance statistics for every horse competing at ADTC’s racecourse in the UAE capital. Live running order graphics will be displayed on racetrack screens for spectators attending race days.

The agreement brings TPD’s presence in the UAE to three racetracks and extends its reach across the Middle East to six venues in total, according to the company.

Comments from both parties

Will Duff Gordon, chief executive of TPD, said the deal represented a further step in the company’s Middle East expansion and thanked ADTC for choosing its services.

Dayle Brown, executive racing director of ADTC, said the collaboration aligned with the club’s aim of engaging spectators and attracting new fans to the sport, adding that the partnership was intended to enhance the experience for local and international visitors and provide new insights for its global racing audience.

Background

Abu Dhabi Turf Club was established in 1976 and underwent extensive renovations in 2023. The venue now includes a championship turf racecourse, a grandstand seating 10,000 guests, VIP suites and a renovated hospitality garden. It hosts a racing calendar running from October to April, including the President’s Cup and other Group 1 races.

TPD, founded in 2015, says it partners with 160 racetracks across 12 countries, providing live speed, position, stride data and performance metrics, as well as supporting new revenue streams and betting opportunities.