BetGames rolls out full games portfolio with Bulgaria's BET.bg

BetGames has gone live with its entire product range, including live dealer games, RNG titles and slots, through a single integration with Bulgarian operator BET.bg.

BetGames and BET.bg logos with roulette wheel, cards and chips background
Image: courtesy of BetGames

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Games supplier BetGames has launched its complete content offering with Bulgarian operator BET.bg, the company announced on 3 November 2026, marking new growth for the supplier in Southeastern Europe.

The deal gives BET.bg access to BetGames’ full suite of products, spanning live dealer fixed-odds games, RNG titles and slots, delivered through one integration.

Slots lead early performance

Since going live, slots have emerged as the strongest-performing category on the BET.bg platform, with titles including Gold Adventure, Lotus Wealth Wonders and Lucky Loki drawing early player interest.

BET.bg players also now have access to BetGames’ established live dealer titles such as War of Bets, Bet on Poker and 6+ Poker, alongside its Skyward range of Crash games and a selection of Game Shows.

The agreement adds to BetGames’ network of operator partnerships across regulated European markets.

Executive comment

Inesa Glazaitė, Head of Commercial at BetGames, said BET.bg’s decision to launch every product line from the outset reflected confidence in the supplier’s full offering, adding that the strong response to its slots content in Bulgaria validated recent investment in that area. She said BetGames would continue working with BET.bg to tailor content to local players and build on early results.

Bozhidar Yochev, Managing Director at BET.bg, said the partnership gave the operator a broad range of products from a single supplier, simplifying its ability to offer varied content. He said the operator aimed to provide Bulgarian players with content not widely available elsewhere, and that BetGames was positioned to support that goal as BET.bg continues to grow.

BetGames’ client base includes operators such as Entain, Betway, Hollywoodbets, STS and Kaizen Gaming. Its industry awards include SBC’s Rising Star in Casino Innovation in 2019, SBC’s Live Casino Supplier of the Year and Leader of the Year in 2020, and AffPapa’s Live Casino Provider of the Year in 2023.