Blueprint Gaming rebrands promotional suite as Blueprint Retain, debuts with Rank Group
Blueprint Gaming has relaunched its operator engagement tools under the Blueprint Retain name, with The Rank Group becoming the first operator to deploy its Chained Bonusing feature.
Blueprint Gaming has rebranded its suite of operator engagement tools as Blueprint Retain, with The Rank Group named as the launch partner for the refreshed proposition.
The suite brings together a range of Blueprint’s in-game promotional mechanics, including Free Spins & Win Spins, Super Mode Drops, Chained Bonusing, Jackpot King and Rapid Fire Jackpots, into a single package aimed at helping operators boost player engagement, increase revenue and make bonus spend more efficient.
Rank goes live with Chained Bonusing
As part of the rollout, Rank has become the latest operator to implement Blueprint’s Chained Bonusing tool. The feature allows multiple marketing offers to be linked together, enabling operators to build personalised promotional journeys tailored to specific player segments and engagement strategies.
Jack Lawson, senior account manager at Blueprint Gaming, said the chained bonusing tool going live with Rank supports the operator’s recent growth, and that the feature allows marketing offers to be sequenced into promotional journeys that make the player experience more personalised.
Rob Lee, head of Mecca Brands at The Rank Group, said the launch of the Chained Bonusing functionality strengthens the companies’ ongoing partnership and gives Rank’s customers access to in-game rewards.
Blueprint Gaming is a UK-based game studio and part of Germany’s Merkur Group. Founded in 2009, it has produced more than 500 titles and holds licences from the UKGC, AGCC, MGA, GRA, SGA, ONJN and AGCO, allowing its content to be supplied across regulated markets including the UK, Alderney, Malta, Gibraltar, Denmark, Sweden, Germany, Italy, Latvia, Lithuania, Portugal, Spain, Romania and Canada.