Casumo deploys Future Anthem's Amplifier AI for player personalisation
Casumo has gone live with Future Anthem's Amplifier AI platform to deliver real-time, AI-driven game recommendations to its players.
Future Anthem has confirmed a new partnership with online casino operator Casumo, which has now implemented the AI and data science firm’s Amplifier AI product across its platform.
The integration is designed to give Casumo players personalised content recommendations, helping them find preferred games more quickly while surfacing new titles that match their individual play patterns. The system works in real time, aiming to improve engagement and overall player experience.
According to Future Anthem, the rollout marks the start of a broader collaboration, with Casumo expected to adopt further modules from the Amplifier AI suite over time as the partnership develops.
Executive comment
Ian Tibot, Chief Product Officer at Future Anthem, said Casumo had a long track record of innovation in player experience and that the partnership would help the operator meet growing player demand for real-time personalisation.
Tony O’Mahony, Chief Product Officer at Casumo, said the tie-up supported the operator’s strategic focus on tailoring experiences to individual players, adding that the integration process with Future Anthem’s technology had been straightforward.
About the companies
Future Anthem describes itself as a data and AI specialist whose Amplifier AI platform uses real-time machine learning to support customer acquisition, onboarding and retention for gambling operators. The company’s client list includes STS, Betsson, Big Time Gaming, Blueprint Gaming and Eyecon. It was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and was selected for the Tech Nation Applied AI 3.0 Growth Programme.