Codere Climbs Spain's Brand Finance Rankings to 77th Place

Codere Online has risen to 77th position in Brand Finance’s annual ranking of Spain’s most valuable brands, up from 85th last year, the company announced on 10 July.

The operator remains the sole gambling brand included in the list and has featured in the top 100 every year since 2010, placing it among established Spanish names such as Zara, Vueling and Movistar.

Sponsorship and market growth

Codere pointed to continued expansion in its main markets of Spain and Mexico over the past year, alongside marketing tie-ups with football clubs Real Madrid and C.F. Monterrey. These partnerships included activity connected to the FIFA Club World Cup, which the company said helped strengthen brand recognition.

Alberto Telias, chief marketing officer of Codere Online, said the improved ranking reflected the impact of the company’s marketing and sponsorship activity over the past 12 months, adding that the business was focused on giving customers experiences that build a stronger connection with the brand.

Financial performance

Codere Online began operating in Spain in 2014. For the twelve months to 31 March 2025, the company reported net gaming revenue of more than 87 million euros in the Spanish market, with an average of over 50,000 monthly active players.

The wider Codere Online business, licensed to use the Codere trademark under an agreement with Codere Group, also operates in Mexico, Colombia, Panama and Argentina, complementing Codere Group’s retail betting and casino presence across Europe and Latin America.