iGP integrates SameGrid's GamePark and PayLab into partner offering
iGaming platform and aggregator supplier iGP has added AI-driven content recommendation tool GamePark and payment orchestration service PayLab from SameGrid to its product suite.
iGP, an iGaming platform and aggregator supplier, has expanded its partner offering by integrating two SameGrid products: GamePark, an AI-powered recommendation engine, and PayLab, a payment orchestration and reconciliation service. The announcement was made on 21 January 2025 in Malta.
Personalised content through GamePark
GamePark uses data analysis to generate personalised game suggestions for players, based on categories such as previously played titles, choices made by similar players, VIP-specific picks and thematic groupings. The system supports A/B testing so partners can compare different strategies, and it can be integrated into existing CRM systems. Recommendations can also be adjusted according to a partner’s KPIs and cost structures.
Payment orchestration via PayLab
PayLab gives partners access to more than 400 payment service providers and over 100 currencies, including cryptocurrencies, alongside geo-targeting capabilities aimed at optimising payment routing by territory. The service also includes managed offerings such as PSP management, risk and fraud controls, and marketing and commercial support.
Presence at ICE Barcelona
Representatives from iGP, GamePark and PayLab attended ICE Barcelona from 20 to 22 January 2025, where they met partners interested in expanding personalisation across their platforms.
Daniel Dwek, VP of Product at GamePark, said the recommendation engine was designed to keep pace with player demand for fresh, tailored experiences. Ariel Reem, CEO at PayLab, said the combination of orchestration, reconciliation and managed services within one system was intended to simplify payment management for operators handling high transaction volumes.
Jovana Popovic Canaki, CEO at iGP, said the addition of GamePark and PayLab was intended to strengthen engagement for partner operators and support smoother player experiences, adding that tailored content and payment solutions remained central to building successful iGaming businesses.
Founded in 2016, iGP provides platform, aggregator, crypto, turnkey and retail solutions to the iGaming sector and employs more than 200 staff.