Odds88 strikes data feed deal with Turbo Stars
Sports aggregation platform Odds88 has agreed a partnership with iGaming supplier Turbo Stars to supply customisable odds data feeds for its sportsbook.
Odds88 has signed a deal with Turbo Stars to integrate its automated odds data streams into the company’s sports betting products, the firms announced on 18th March 2025.
Under the agreement, Turbo Stars has increased the number of live events available through its Turbo Sportsbook to operator clients, drawing on a feed the companies say offers consistent uptime above industry norms.
Feed variety
Odds88 provides sports trading businesses with the ability to build tailored feeds for individual events, drawing on data covering more than 110 sports and over 4,000 daily events sourced from multiple feed integrations. The company positions this mix-and-match approach as a way for operators to offer combinations of sports and odds not available elsewhere.
The provider also uses AI-driven algorithms that assess player behaviour and preferences to generate customised odds, promotions and betting markets for partners. Turbo Stars said this would allow its operator clients to offer more tailored user experiences through adaptable layouts and templates designed to reflect current market trends.
Executive comment
Mike Forslund, head of sales at Odds88, said the partnership expanded the scope of Turbo Stars’ sportsbook offering and demonstrated the company’s ability to help operators build new betting opportunities.
Alex Kozachenko, chief executive at Turbo Stars, said the Odds88 partnership had allowed the business to continue developing its offering in line with shifting industry trends, adding that the technology had helped it meet partner requirements more effectively.