Altenar adds Bet Builder Boost to sportsbook product line
Sports betting technology supplier Altenar has introduced Bet Builder Boost, a feature that layers boosted odds onto its Bet Builder tool to help operators drive player engagement and retention.
Altenar, a sportsbook and iGaming software provider, has launched Bet Builder Boost, a new feature that applies boosted odds to its Bet Builder product. The tool is aimed at improving the betting experience for players, particularly in pre-live markets, while giving operators a way to encourage repeat play without eroding margins.
The launch builds on Altenar’s Boosted Odds tool, which was updated in 2024 and has since become widely used across the operators and players on its platform. Bet Builder Boost carries over the same functionality available in that tool, including three tiers of boost, a Bet of the Day option and time-limited promotions.
Customisable promotions
According to Altenar, the new feature is designed to give operators flexibility in constructing bespoke promotions, with the ability to apply boosts to specific events. This is intended to let sportsbooks tailor offers to different markets and player segments while widening their appeal to a broader betting audience.
Dinos Doxiadis, Director of Product for Sportsbook and Data at Altenar, said the feature gives operators a route to engage players and stand out in a competitive sportsbook market. He added that by structuring boosted odds in this way, operators can build more personalised offerings while retaining control over profitability.
Altenar, founded in 2011, positions itself as a turnkey sportsbook provider focused on customising solutions for operators entering new markets or targeting specific audiences.