Relax Gaming's RLX brand strikes New Jersey deal with PlayStar
Relax Gaming has expanded its North American footprint after its RLX Gaming brand agreed a content partnership with New Jersey operator PlayStar.
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Relax Gaming has signed a partnership with online casino operator PlayStar, extending the reach of its North America-focused brand, RLX Gaming, in New Jersey.
The deal builds on RLX Gaming’s push into the state since its December 2023 debut, with New Jersey described by the supplier as a key market for its North American strategy.
PlayStar launched in New Jersey in 2022 and offers more than 600 games through its platform, which is known for its loyalty programme and community-focused rewards. Through the agreement, PlayStar will add RLX Gaming’s content to its existing game library.
Executive comment
Martin Stålros, chief executive of Relax Gaming, said the company had seen strong growth in New Jersey since its launch and that the PlayStar partnership would help build further momentum in the region.
Dan Alexander, chief operations officer at PlayStar, said RLX Gaming had built a strong reputation since entering the New Jersey market and that the operator was pleased to integrate its content to broaden the experience offered to players.
About the supplier
Relax Gaming, founded in 2010, provides more than 4,000 online casino games to over 700 operator brands worldwide via a single integration. Its offering includes proprietary titles as well as third-party content from more than 70 partner studios, distributed through its Silver Bullet and Powered By Relax partnership programmes.
The company holds licences in multiple regulated markets, including Ontario, Malta, Gibraltar, the UK, Romania and Greece, and supports operations in other regulated jurisdictions such as Colombia, Spain, Mexico, Denmark, Sweden, Estonia and Latvia.
Relax Gaming’s past industry honours include the GGA Product Launch of the Year in 2023 for Dream Drop Jackpots, several Slot of the Year nominations for Money Train 3, the Skill Games Supplier award at the 2023 EGR B2B Awards, and the Innovation in Mobile award at the 2023 SBC Awards.