RubyPlay content goes live on Hard Rock Bet Casino in New Jersey
B2B slots studio RubyPlay has signed a content distribution deal with Hard Rock Bet Casino, adding its games to the New Jersey platform as part of its US expansion.
RubyPlay, a B2B iGaming development studio, has agreed a content distribution deal with Hard Rock Bet Casino, according to a release issued on 24th July 2025. The agreement brings RubyPlay’s slot portfolio to the operator’s platform in New Jersey.
Games already live include Diamond Explosion Patriots, Immortal Ways Diamonds SE, and J Mania Loco Habanero, chosen for their appeal to local players and their reflection of RubyPlay’s design style. A further 10 titles are due to be added to the Hard Rock Bet Casino offering in the coming weeks as part of a phased rollout.
Building on New Jersey debut
RubyPlay entered the New Jersey market at the start of 2025, and the Hard Rock Bet Casino partnership is described as the next stage of its growth in the state and in regulated US iGaming markets more broadly.
Dr Eyal Loz, Chief Product Officer at RubyPlay, said the tie-up builds on the studio’s early momentum in the US, noting the aim of producing content tailored to American players and highlighting the value of partnering with an established operator brand.
Rich Criado, VP of Casino at Hard Rock Bet, said the addition of RubyPlay’s titles benefits players by expanding choice, adding to the operator’s existing library of more than 3,000 games.
About RubyPlay
RubyPlay develops slot games and support tools for gaming operators, with a catalogue of more than 100 titles and bespoke game development services. The company has offices in Australia, Malta and Ukraine, operating with an international team under a hybrid remote working model.