RubyPlay slots go live on Eurobet's Italian platform

RubyPlay, a B2B slots development studio, has agreed a content partnership with Eurobet, one of Italy’s established iGaming and sports betting operators, the company announced on 9th January 2025.

Under the deal, a selection of RubyPlay slot titles, including Immortal Ways Buffalo and Diamond Explosion 7s, will be made available to players through Eurobet’s online casino platform.

Eurobet, founded in 1995, runs more than 900 points of sale across Italy through a franchise model alongside its online platform and mobile apps. The operator also holds sponsorship ties within Italian football, including a link to Serie A club Juventus.

Part of wider Italian expansion

RubyPlay described the tie-up as a step in its strategy to build a stronger position in Italy’s regulated market, adding that further partnerships in the country are in progress.

Dr Eyal Loz, Chief Product Officer at RubyPlay, said the collaboration reflected the company’s phased approach to expansion and its aim of supplying operators with a steady stream of new content.

Alfredo Melloni, Gaming Director at Eurobet, said the partnership was intended to strengthen the operator’s online casino portfolio with what he described as top-tier slot content suited to its player base.

RubyPlay operates offices in Australia, Malta and Ukraine and offers a catalogue of more than 100 slot titles alongside bespoke game development services for operators.