SIS names Matt Smith as Customer Growth Manager
Sports Information Services has appointed former Sporting Group executive Matt Smith to strengthen its operator relationships across the UK and Europe.
SIS (Sports Information Services), the multi-content supplier of live betting services, has appointed Matt Smith as its new Customer Growth Manager, effective 16 January 2025.
Smith will focus on developing SIS’s operator relationships internationally, with particular emphasis on the company’s UK and European customer base. He joins from Sporting Group, where he spent ten years managing client satisfaction for a portfolio of tier-one partners, including WLA Lotteries.
The appointment comes as SIS looks to build on existing partnerships across its three product divisions, which span racing, esports and live numbers content.
Leadership comment
Helen Ridley, Head of Customer Growth at SIS, said Smith’s background in the sports betting sector, including his time at Sporting Group, would support the company’s international growth plans. She added that his appointment would help SIS build on progress already made in expanding its UK and European operations.
Smith said he was joining SIS at a significant point for the business as it prepares for 2025, and that he was looking forward to meeting partners at ICE Barcelona as part of his new role.
About SIS
SIS has supplied live pictures and data to the global betting industry for more than 35 years, with a background in horse and greyhound racing betting events. The company now provides round-the-clock content to more than 400 retail and online customers in over 50 countries, including more than 60,000 annual racing events, over 200,000 esports events through its Competitive Gaming product, and more than 330,000 live numbers draws each year.