SIS rolls out Competitive Gaming esports product with Codere
Sports Information Services has extended its events-based esports betting content to Codere across Spanish-speaking markets in Latin America and Europe.
From the Gambling News archive. This article was first published on and is kept online for reference. It has not been updated, so details may be out of date.
SIS (Sports Information Services) has launched its Competitive Gaming esports product with operator Codere, the company announced on 28th August 2024.
The non-tournament product, which covers eSoccer and eBasketball events from the H2H Global Gaming League, is now live across Codere’s retail and online channels in Argentina, Colombia, Mexico, Panama and Spain.
Round-the-clock content
SIS said Competitive Gaming offers more than 150,000 events per year and is designed to boost sportsbook margins, with the supplier citing potential value increases of up to 10%. All content is produced in-house from SIS gaming studios in the UK, featuring sub-second latency live streaming, ESIC-trained integrity referees present at every fixture, and on-screen graphics intended to support in-play betting engagement.
Angel Calderon, Head of Sales for Iberia, UK and Europe at SIS, said the Codere partnership reflected the company’s progress in Spanish-speaking markets and would widen its reach and speed to market in the region. He added that the round-the-clock eSoccer and eBasketball offering was expected to give Codere customers more choice and generate additional revenue for the operator.
Sergio Garcia, Sportsbook Operations Manager at Codere, said the integration supported the operator’s aim of offering a leading range of betting products, noting SIS’s reputation for engaging content across both retail and online channels.
About SIS
SIS has supplied live pictures and data to the betting industry for more than 35 years, serving over 400 retail and online customers in more than 50 countries. Alongside its Competitive Gaming esports product, the company provides over 62,000 annual horse and greyhound racing events and more than 200,000 Live Numbers draws each year.