Xtremepush grows global headcount by 15% amid international expansion
CRM and loyalty marketing provider Xtremepush has added 18 staff in the first half of 2024, including several senior iGaming hires, as it pushes further into North America, Latin America and Europe.
Xtremepush, a provider of AI-powered CRM and loyalty marketing technology, has expanded its global workforce by 15% over the first six months of 2024, adding 18 new team members as part of its continued international growth.
Among the senior appointments is William Morris, who joined as Director of Sales in June after previously serving as Head of Business Development at Sporting Group. The company has also brought in Alvaro Camargo as Country Manager for Brazil, Morten Pedersen Tonnesen as Chief Growth Officer, and Lucy Neylin as Strategic Services Consultant, each bringing additional iGaming industry experience to the business.
Expansion across key markets
The recruitment drive is intended to support Xtremepush’s innovation plans and its expansion in North America, Latin America and Europe, regions where the company already has physical offices and local teams.
The hiring push follows a run of partnerships for Xtremepush with operators including Betsson, Fanatics, Betsul, Senna Sport and Weebet. The company has also recently introduced free-to-play games functionality through its XP Gamify product and launched its own InfinityAI technology.
CEO comment
Tommy Kearns, CEO of Xtremepush, said the addition of 18 new team members was important for scaling the business as it works to secure a stronger position in key markets. He added that, combined with recent partnership announcements, the company expects a strong second half of the year.
Xtremepush is headquartered in Dublin and also has offices in London, São Paulo and New York. Its partners include Livescore, Oddschecker, FanDuel, Fanatics, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.