Abelson Sports adds nVenue to expand live micro-betting markets
Sports data provider Abelson Sports has partnered with betting technology supplier nVenue to bring AI-powered live micro-betting content to operators through its Football Player Markets solution.
Abelson Sports, a provider of sports data solutions, has announced a partnership with nVenue, a B2B supplier of live and micro-betting technology, aimed at widening the range of in-play markets available to sportsbook operators.
Under the agreement, nVenue becomes the latest Third Party Partner on Abelson’s Football Player Markets product, giving operators access to its betting content through a single integration rather than separate feeds.
Real-time odds across multiple sports
nVenue’s technology uses artificial intelligence and machine learning to generate real-time odds and pricing across more than six sports, covering both US and international leagues. The company says its system delivers dynamic micro-betting markets with sub-second latency, focusing on granular in-play outcomes such as the next play, pass or possession. Abelson said this approach could generate thousands of additional betting markets per event, adding to the range of player and game options available to operators.
Abelson said its existing feed structure is designed to support new betting content with minimal development work required from clients, allowing operators to integrate nVenue’s markets without extensive technical changes.
Executive comment
Simon Temple, chief operating officer at Abelson Sports, said the company had been looking at partnerships in the micro-betting space and viewed nVenue’s technology as among the most advanced available, adding that the margins associated with its markets would support client revenue growth.
Jeremy Jones, chief revenue officer at nVenue, described the partnership as a natural step in scaling the company’s offering globally, noting that Abelson’s Football Player Markets product would help extend its live and micro-betting capabilities to more operators and fans.
Abelson Sports, founded in 2003, supplies data, odds and technology services to bookmakers, platform providers and media organisations. nVenue provides real-time data and predictive content to sportsbooks, leagues and broadcasters, with clients including Apple TV, MLBN, NASCAR, the NBA, NBC Sports, the WNBA, Sportradar, OpenBet and FDJ.