Altenar signs omnichannel sportsbook deal with IsibetPro in Italy
Sportsbook and iGaming software provider Altenar has agreed a partnership with Italian betting distributor IsibetPro Srl to expand its regulated market presence.
Altenar, a sports betting and iGaming software supplier, has entered into a strategic partnership with IsibetPro Srl, a distributor and manager of betting and gaming services for retail and online operators in Italy, the company announced on 15 September 2025.
The deal is intended to strengthen Altenar’s foothold in Italy’s regulated betting market by giving IsibetPro access to its sportsbook technology stack.
Scope of the partnership
Under the agreement, IsibetPro will integrate Altenar’s sportsbook features, including real-time odds, a customisable user interface, full HD graphics and round-the-clock streaming services. The deal also covers multi-channel support and access to a client platform for reporting and odds management, aimed at supporting both online and retail operations.
Comments
Francesco Papallo, regional director at Altenar, said the company was pleased to work with IsibetPro, describing it as a well-established technology firm in the Italian market, and said the two businesses aim to deliver a product distinguished by quality, security and performance.
Romano Biondi, chief executive of IsibetPro, said the tie-up with Altenar represented a significant step in developing the firm’s offering through a modern sportsbook platform and expanded data feeds, adding that it would help grow the company’s sports betting product and strengthen its service network across the territory.
Altenar, founded in 2011, positions itself as a turnkey sportsbook provider focused on tailoring solutions for operators across different markets.