ASA clears Casimba and Grand Ivy Casino gambling ads on eSports site
The Advertising Standards Authority has ruled that gambling ads for Casimba and The Grand Ivy Casino, seen on an eSports website, were not directed at under-18s.
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The Advertising Standards Authority said on 16 September 2026 that it had not upheld a complaint against White Hat Gaming Ltd, trading as Casimba and The Grand Ivy Casino, over two web display ads and a webpage seen on www.hltv.org, a website for Counter-Strike 2 eSport content, on 27 March 2026.
The ASA said the first ad, for Casimba, featured the text “100% MATCH BONUS UP TO £100 ON 1ST DEPOSIT” alongside the Union Flag, an 18+ logo and a “REGISTER NOW” button. The second ad, for The Grand Ivy Casino, featured similar wording promoting an exclusive UK welcome offer. The third ad was a webpage for a live Counter-Strike 2 match, which included player photos, team information, statistics and betting odds with clickable gambling site logos, including one linking to Casimba’s website.
The complainant had challenged whether the ads were appropriately targeted, the ASA said.
According to the ASA, White Hat Gaming said it did not believe the ads breached the CAP Code and had suspended them during the investigation. The company said HLTV was a specialist platform for professional Counter-Strike 2 coverage aimed at adults, and said its own referral data and HLTV’s audience data indicated an overwhelmingly adult audience. HLTV told the ASA it was a professional eSports media platform whose analytical, data-driven content was unlikely to appeal to minors.
The ASA said it considered the context of the webpage, noting it was framed around coverage of a professional competitive match rather than content aimed at children. It said social media data showed only a small proportion of HLTV’s audience were aged 13 to 17, and that this was consistent with its assessment that under-18s were unlikely to make up more than a quarter of the audience.
The ASA concluded the ads had not been directed at under-18s through the selection of media or context in which they appeared, and said no further action was necessary.