BetMakers teams up with OtherLevels for personalised racing bet prompts
BetMakers Technology Group has partnered with customer engagement specialist OtherLevels to bring behaviour-based bet recommendations to its global network of racing operators.
BetMakers Technology Group and OtherLevels announced on 3 September a partnership to deliver personalised racing bet prompts and related content to wagering operators in Australia and other markets.
The deal builds on an earlier integration of OtherLevels’ technology into BetMakers’ sportsbook. Under the new agreement, OtherLevels will use BetMakers’ racing content, markets and odds to generate live, contextual bet prompts tailored to individual customer behaviour.
How it works
OtherLevels’ Sports and Experience Platforms create personalised call-to-action prompts delivered through text, audio and video formats. Combined with BetMakers’ racing data, the technology is designed to give bettors live race and form information alongside bet recommendations modelled on their past activity.
BetMakers offers operators a range of products, from API data feeds through RaceOdds to full white-label solutions including Racebook+, Apollo and GTX. The addition of OtherLevels’ prompts is aimed at helping operators re-engage customers who are out of session as well as increasing bet frequency among active users.
Industry comment
Joey Carroll, Director of Business Development & Partnerships at BetMakers, said the company was pleased to work with OtherLevels to drive activation and betting activity across its existing operator base, describing OtherLevels’ experience in delivering live content as a valuable addition to its racing product suite.
Brendan O’Kane, chief executive of OtherLevels, said the partnership would allow operators to offer relevant, personalised prompts that bring customers back into session and lift revenues, adding that the tie-up forms part of OtherLevels’ broader strategy to make racing personalisation accessible to any operator.
OtherLevels is headquartered in Australia, with additional offices in Europe and the US, and works across the sports betting, casino, lottery and fan engagement sectors. BetMakers (ASX:BET) is a global B2B supplier of wagering technology and services.