Evoplay and SlotCatalog release co-developed instant title Uncrossable Rush
Evoplay has launched Uncrossable Rush, its first game co-developed with an affiliate partner, in collaboration with analytics platform SlotCatalog.
Game studio Evoplay has released Uncrossable Rush, a new instant title developed jointly with SlotCatalog, marking the first time the studio has collaborated with an affiliate partner on a game’s creation.
The title is built on mechanics derived from Evoplay’s earlier game CrossyRun. It sees players guide a character, Eggwina the chicken, across 24 lanes of traffic while accumulating multipliers, with the aim of reaching safety before cashing out. The game features randomised gameplay patterns, adjustable difficulty levels and a cash-out mechanic.
A new model for content development
According to Evoplay, the project reflects a broader push towards partnership-driven development, combining its own design and technical capabilities with SlotCatalog’s data analysis and player insight tools. The companies said the collaboration was intended to test how affiliate expertise could directly inform game design rather than solely supporting distribution or marketing.
Ivan Kravchuk, chief executive of Evoplay, said working with SlotCatalog on the project had been rewarding, giving the studio the opportunity to experiment while staying aligned with player preferences. He added that the company expects the title to perform well for its operator partners.
Fedir Havlovskyi, chief executive of SlotCatalog, said the game reflected mechanics known to resonate with players, describing the format as fast, accessible and replayable. He said the process demonstrated how affiliate partners could contribute directly to content innovation.
Evoplay’s portfolio includes more than 250 slot, table, crash and instant games. The release was issued by Square in the Air Communications on behalf of Evoplay.