Games Global content goes live across Flutter's UK brands
Games Global has expanded its partnership with Flutter Entertainment, launching a range of slot and table games across Sky Vegas, Sky Bingo, Paddy Power and Betfair in the UK.
Games Global has taken a selection of its content live on the UK online platforms of Sky Vegas, Sky Bingo, Paddy Power and Betfair, as part of a deepening relationship with Flutter Entertainment brands.
The rollout, announced on 19 September 2024, includes established titles such as Immortal Romance, Gold Blitz and Ancient Fortunes: Poseidon Megaways, alongside a number of the supplier’s table games. Games Global said additional titles would be added to the various operator brands on a weekly basis during the initial launch period.
The supplier already works with other Flutter-owned brands including PokerStars, Sisal and FanDuel, and has previously reported strong performance through its Flutter partnership in the US market.
Bespoke titles planned
As part of the agreement, Games Global will also develop bespoke games exclusively for Flutter’s brands. Sky Vegas Gold Blitz has been named as the first of these custom titles to launch.
Rupert Dix, interim chief revenue officer at Games Global, said the company had enjoyed a strong partnership with Flutter and was looking to build on it further by bringing its content to tier-one brands in the UK, describing the market as one of the supplier’s core regions.
Roisin Hogan, commercial director at Flutter UK&I, said the addition of Games Global’s portfolio, including exclusive titles, was intended to strengthen the online casino offering across Flutter’s brands and broaden the range of content available to players.
Games Global describes itself as a developer, distributor and marketer of iGaming content and business-to-business solutions, operating one of the largest networks of exclusive content studios in the sector, with around 40 in-house and partnered studios having produced more than 1,300 proprietary games over the past two decades.
Flutter Entertainment operates a portfolio of sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.