Greentube extends Ukraine presence via Casino UA content deal
NOVOMATIC's digital gaming arm Greentube has gone live with regulated Ukrainian operator Casino UA, adding more than 100 titles to the platform.
Greentube, the digital gaming and entertainment division of NOVOMATIC, has agreed a content partnership with Casino UA, a regulated online casino operator in Ukraine.
The deal, announced on 22 October 2024 in Vienna, brings more than 100 of Greentube’s games to the operator’s platform. The portfolio spans land-based favourites alongside newer online releases, including the Book of Ra, Sizzling Hot and Piggy Prizes series.
Building on 2021 market entry
The agreement builds on Greentube’s earlier move into Ukraine in 2021 and is described by the company as part of a continued push to grow its footprint in the market and in Europe more broadly.
Opher Ben Zvi, Team Leader Sales Operations at Greentube, said the partnership allows the company to bring both its established land-based titles and recent online releases to a new player base in Ukraine, calling it a significant step in the company’s growth plans for the country since 2021.
Olexandr Babenko, Director at Casino UA, said the operator was pleased to add Greentube’s game selection, noting that the aim was to give players a broad range of options and that Casino UA works with a number of leading developers to build out its offering for Ukrainian players.
Casino UA operates as a licensed platform in Ukraine, offering content from multiple suppliers to its customer base.
The partnership was announced by Greentube, which operates as the NOVOMATIC Digital Gaming and Entertainment division and supplies video slots, table games, server-based gaming, social casino products and video bingo across online, mobile and land-based channels.