NuxGame to showcase gamification and CMS tools at ICE Barcelona
Betting and casino software provider NuxGame will present its technology suite at ICE Barcelona later this month under a campaign titled Let's Break the ICE.
NuxGame, a B2B provider of betting and casino software, will exhibit at ICE Barcelona from 20 to 22 January, occupying Stand 2B48 at Fira Barcelona Gran Via. The company’s presence at the show will centre on a campaign called Let’s Break the ICE, intended to demonstrate its focus on personalisation, adaptability and technological development for operator partners.
Product focus
On its stand, NuxGame plans to highlight several parts of its platform, including gamification tools designed to support player retention through customisable mechanics, along with integration systems aimed at simplifying onboarding for operators regardless of size.
The company will also present its CMS solution, which forms part of a wider back-office offering that includes real-time notifications, fraud protection features, bonus management tools and player segmentation capabilities.
Recent partnerships
Ahead of the event, NuxGame pointed to a number of recently agreed content partnerships, including deals with TaDa Gaming, Relax Gaming, Mancala Gaming, Gamzix and 7Mojos.
Executive comment
Daniel Heywood, chief executive officer at NuxGame, said the company was positive about ICE’s move to Barcelona, citing the city’s location and infrastructure as favourable for exploring opportunities in Southern Europe and the Mediterranean. He added that the company wanted to use the event to demonstrate its approach to user experience and long-term operator relationships, and invited attendees to visit the stand to discuss potential collaboration.
NuxGame, founded in 2018, provides casino and sportsbook technology to operators in regulated and emerging markets, with content aggregation from more than 130 providers and a sportsbook offering covering a high volume of monthly events.