Playson expands Brazil footprint via Cactus Gaming tie-up

Playson has struck a partnership with sports betting and gaming platform provider Cactus Gaming to widen its distribution across Brazil and the broader LatAm region.

Playson expands Brazil footprint via Cactus Gaming tie-up

Playson, the iGaming content supplier, has agreed a deal with platform technology provider Cactus Gaming that will see its slot titles reach more operators and players in Brazil and across Latin America.

Several Playson games, including 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win, are already live with brands on the Cactus Gaming network. The supplier said the integration was completed via Cactus’ API protocol, a process designed to simplify the process for operators looking to add its content.

Cactus Gaming, which has operated since 2018, holds a significant position in Brazil’s iGaming market. The company has previously been recognised as Best Whitelabel at the Sigma America Awards 2024 and Best Platform of the Year at this year’s BIS Awards.

Executive comment

Cristhian Zito, Head of LatAm Squad at Playson, said the partnership expands the supplier’s presence in Brazil and the wider LatAm region while bringing its game portfolio to a larger audience, adding that the integration with Cactus Gaming’s platform had gone smoothly.

Tiago Carneiro, CRA at Cactus Gaming, said adding Playson’s games to its platform strengthens its overall offering, citing the quality and immersive design of the titles as a draw for its operator network and their players.

Playson operates in 26 regulated markets with more than 200 partners worldwide, holding licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA, MinCetur and SPA, along with a recognition notice from the MGA. The company is headquartered in Malta and Slovakia.

Sources