Playson titles go live with Paddy Power and Betfair in UK
Playson has strengthened its UK presence after launching two of its slot titles with Flutter Entertainment's Paddy Power and Betfair brands.
Playson, the digital casino content supplier, has gone live with Flutter Entertainment’s Paddy Power and Betfair brands in the UK, adding to its footprint in the market.
The integration, delivered through Relax Gaming’s aggregation platform, brings Playson’s Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win slots to both operators’ online casino sites.
According to Playson, additional titles from its catalogue are due to be rolled out across the two brands in the coming months. The supplier also plans to extend the partnership into other regulated markets where it operates, including Spain, Italy and Brazil.
Wider market strategy
The deal forms part of Playson’s broader push into regulated markets, where the company says its games, built around distinctive mechanics and features, have attracted interest from established international operators.
Blanka Homor, Sales Director at Playson, said the company was pleased to partner with two of Flutter Entertainment’s key brands, adding that their industry ambitions matched Playson’s own. She said the supplier’s titles were expected to strengthen the casino offering at Paddy Power and Betfair while supporting Playson’s continued international growth.
Playson currently operates across 25 regulated markets and works with more than 200 operator partners worldwide. The company is headquartered in Malta and Slovakia and holds licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA and MinCetur, along with a recognition notice from the MGA.