Pragmatic Play launches Smart Studio with EstrelaBet in Brazil

Pragmatic Play has activated its Smart Studio solution for EstrelaBet in Brazil, broadening a partnership between the two companies that was extended earlier this year.

The launch brings dedicated, localised Live Casino content to EstrelaBet’s player base across Latin America. Smart Studio is designed to give operators greater control over branding and presentation, offering various levels of customisation through the supplier’s technology.

Localised content line-up

The rollout includes region-specific Live Casino titles such as VIP Blackjack, Lucky 6 Roulette and the Blackjack X series, aimed at tailoring the gaming experience to EstrelaBet’s identity and player preferences.

Victor Arias, VP of Latin American Operations at ARRISE Powering Pragmatic Play, described the go-live as a milestone in the companies’ partnership, saying it demonstrates the supplier’s capacity to deliver tailored Live Casino products for the Brazilian market.

Fellipe Fraga, Chief Business Officer at EstrelaBet, said the dedicated studio marks a significant step for the brand, reinforcing its focus on offering exclusive content to players and aiming to set a new standard for Live Casino in the region.

About Pragmatic Play

Pragmatic Play, headquartered in Gibraltar, supplies content across slots, live casino, bingo, virtual sports and sportsbook products through a single API. The company states it releases up to eight new slot titles each month alongside its wider multi-product portfolio.