Pragmatic Play signs as main sponsor of Aprilia Racing MotoGP team

Pragmatic Play, the iGaming content provider, has agreed a main sponsorship deal with MotoGP team Aprilia Racing for the 2025 season, announced on 21st January 2025.

Under the agreement, Pragmatic Play branding will appear on Aprilia Racing’s bikes, riders’ gear and other promotional materials throughout the season, which begins with the first race on 2nd March.

Aprilia Racing is described as the most successful European factory team in the FIM Grand Prix World Championship. Its 2025 line-up includes Marco Bezzecchi and Jorge Martín, who won last year’s World Championship title.

Second major sponsorship

The deal follows Pragmatic Play’s sponsorship agreement with music festival Tomorrowland Brasil late last year, which the supplier says was the first tie-up of its kind between an iGaming company and a music festival brand. The Aprilia Racing partnership is positioned as a further step in the company’s strategy of reaching new audiences through high-profile sponsorships outside the gambling sector.

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Irina Cornides, Chief Operating Officer at Pragmatic Play, said the company was drawn to Aprilia Racing’s racing history and focus on entertainment, adding that the supplier intends to enhance the experience for fans globally through the partnership.

Massimo Rivola, CEO of Aprilia Racing, said the collaboration reflects shared values of innovation and pursuit of excellence between the two organisations, with an aim to build a long-term partnership based on trust and innovation.

Pragmatic Play is headquartered in Gibraltar and supplies slots, live casino, bingo, virtual sports and sportsbook products, among others, to operators across regulated markets worldwide.