Relax Gaming expands Ontario presence via PointsBet deal
Relax Gaming has struck a content agreement with Canadian operator PointsBet to integrate its slots portfolio into the operator's Ontario online casino.
Relax Gaming, the iGaming content aggregator and supplier, has agreed a new partnership with PointsBet, one of Canada’s operators, to expand its footprint in the Ontario market.
Under the deal, PointsBet will integrate Relax Gaming’s slots content into its online casino offering, which sits alongside its sports betting product. The agreement builds on Relax Gaming’s earlier entry into Ontario in April 2022, when it became one of the first suppliers to go live in the province, launching with more than 120 games across several operators.
PointsBet operates a sports betting and casino platform in Canada, with a focus on in-house technology to reduce reliance on third parties, and says it maintains a commitment to responsible gambling standards.
Executive comment
Martin Stålros, chief executive of Relax Gaming, said the company had seen strong performance in Ontario since launch and that the PointsBet partnership would help extend its reach as the operator adopts its content catalogue.
Scott Vanderwel, chief executive of PointsBet, said Relax Gaming had built a solid reputation in the Ontario market and that the tie-up was expected to boost engagement on PointsBet’s casino platform through improved slots content.
Company background
Relax Gaming, founded in 2010, supplies more than 4,000 casino games to over 700 operator brands worldwide, combining proprietary titles with third-party content delivered through its Silver Bullet and Powered By Relax partnership programmes. The supplier holds licences in jurisdictions including Ontario, Malta, Gibraltar, the UK, Romania and Greece, and has previously received industry recognition including GGA’s Product Launch of the Year, a CasinoBeats Slot of the Year nod for Money Train 3, an EGR B2B Award for Skill Games Supplier, and an SBC Award for Innovation in Mobile.
PointsBet is listed on the Australian Stock Exchange and runs operations in Australia and Canada, offering a cloud-based wagering platform covering sports, racing and iGaming products.