Relax Gaming expands Italian footprint with Sportbet.it deal

Relax Gaming, the iGaming content aggregator and supplier, has signed a partnership with Italian operator Sportbet.it, extending its presence in the country’s regulated market.

Under the agreement, Relax Gaming’s portfolio will be integrated into Sportbet.it’s casino platform, which currently offers more than 3,000 slot titles from over 35 providers.

Sportbet.it players will gain access to a range of Relax Gaming titles, including Money Train 4, Temple Tumble 2 and Beast Mode, alongside content from studios in its Silver Bullet and Powered By Relax partner networks.

The deal forms part of Relax Gaming’s ongoing strategy to grow its footprint in Italy through further partnerships and localised content investment.

Executive comment

Graziano Pozzi, Senior Account Manager at Relax Gaming, said the partnership marked a valuable step in strengthening the company’s position in Italy, citing alignment between the two firms in their approach to growth and customer engagement.

Diego Gavarini, Casino Product Manager at Sportbet.it, said Relax Gaming’s content and studio network would enhance the depth of its offering, allowing the operator to keep delivering a competitive experience for players in a regulated market.

About the companies

Relax Gaming, founded in 2010, supplies more than 4,000 casino games to over 700 operator brands, including proprietary products such as poker, bingo and slots, alongside content from more than 70 partner studios. The company holds licences in multiple jurisdictions, including Ontario, Malta, Gibraltar, the UK, Romania, Greece and Sweden, and supports regulated markets such as Italy, Spain, Colombia, Mexico, Denmark, Estonia and Latvia.