SIS strikes esports betting deal with Novibet

SIS (Sports Information Services), a provider of round-the-clock live betting content, has partnered with sportsbook operator Novibet to add esports competitive gaming to its betting product, the company announced on 3 February 2025.

Under the agreement, Novibet customers in Latin America and Europe will gain access to more than 200,000 annual eSoccer and eBasketball fixtures produced through SIS’s H2H Global Gaming League, a product built specifically for sportsbook operators.

SIS said the format uses skilled gamers competing in fast-paced matches, and that the offering has been shown to lift operator value by as much as 10 percent within the corresponding sports vertical. The company also highlighted that its esports product carries the Esports Integrity Commission’s Gold Standard accreditation, the highest level available in the sector, with trained referees overseeing all matches.

Executive comment

Oscar Murueta Gonzalez, Commercial Executive LATAM at SIS, said the partnership reflected the company’s focus on innovation and on delivering content that drives engagement and value for both operators and players across regulated markets.

Giannis Paraschos, Head of Sportsbook Product at Novibet, said the tie-up would strengthen the operator’s sportsbook with a high-performing esports offering, adding that the SIS content aligned with Novibet’s aim of providing tailored betting experiences across its key markets.

About SIS

SIS has supplied live pictures and data to the global betting industry for more than 35 years, covering horse and greyhound racing, esports and live numbers draws. The firm serves over 400 retail and online customers across more than 50 countries, offering more than 60,000 annual racing events alongside its esports and Live Numbers draw services.