SIS strikes exclusive deal with Betway for extra 49's draws in South Africa

SIS (Sports Information Services) has signed an exclusive agreement with Betway to launch two additional 49’s live draws for the South African market, marking the first time the supplier has created bespoke extra draws for a single operator partner.

The new draws will run at 11.49am and 4.49pm UK time (BST), equivalent to 12.49pm and 5.49pm in South Africa (SAST). As with SIS’s existing live numbers output, the draws will be produced from the company’s UK studios under its end-to-end integrity model.

Growing live numbers portfolio

49’s is SIS’s original fixed-odds live numbers product and has been running for more than 29 years. The format has since been extended into related products such as 39’s and Fast 15’s, contributing to a combined total of 330,000 live draws now supplied to operators annually.

SIS said the low-stake, high-frequency structure of the product has proved particularly popular with players across African markets, supporting continued growth in demand.

Industry reaction

Joe Andrews, Head of Sales across Africa at SIS, said South Africa remains a key growth market for the company’s live numbers business and expressed confidence that the expanded draws would appeal to players in the region and beyond.

Jess Mills, Head of Product Proposition at SIS, said broadening the offering for partners was a priority, and that the additional daily draws for Betway were designed to boost player engagement around an already established product.

Craig Osborn, Betway Africa’s Senior Product Manager, said the partnership was aimed at giving customers a bespoke, branded version of a product with a strong track record across the continent.

The announcement was issued by Square in the Air on behalf of SIS, which describes itself as a supplier of live betting content including horse and greyhound racing, esports and live numbers draws to more than 400 customers in over 50 countries.