Smartico.ai teams up with BetStarters on player engagement tools

Smartico.ai, a CRM automation and gamification provider, has announced a partnership with BetStarters, an iGaming technology and services company, to roll out engagement features across BetStarters’ client platforms.

Under the deal, BetStarters’ operator customers will gain access to Smartico’s real-time CRM automation and personalisation tools, intended to support more tailored player journeys and improve retention and satisfaction levels.

Gamification features

The partnership will allow operators to deploy gamification mechanics including leaderboards, loyalty schemes and interactive missions. Smartico and BetStarters said the aim is to reduce player churn while increasing lifetime player value, with the integration also expected to simplify operational processes for operators using BetStarters’ platform.

Executive comment

Yuval Mechoullam, chief business development officer and co-founder of Smartico.ai, said the tie-up supported the company’s aim of providing operators with advanced tools to optimise player interaction, describing BetStarters’ platform as a strong growth vehicle for integrating its technology.

Glenn Debattista, chief operating officer of BetStarters, called the partnership an important step for the company as it continues to develop its offering in the iGaming sector, adding that it would help operator partners meet retention and engagement targets through real-time engagement tools.

BetStarters provides white-label and turnkey platforms for online casino and sportsbook operators, with a focus on customisable solutions and operational support for businesses in emerging markets. Smartico.ai specialises in real-time CRM automation and gamification technology aimed at improving customer engagement and retention through personalised, data-driven marketing.