Xtremepush strikes CRM partnership with Kambi

Xtremepush, a CRM and loyalty marketing provider, announced on 16th January 2025 that it has signed an agreement with sports betting technology supplier Kambi to bolster player retention across Kambi’s operator network.

Under the deal, Kambi will fold Xtremepush’s engagement platform into its Kambi Engage ecosystem, giving operator partners access to targeted communications and gamification features built on live behavioural and betting data.

Xtremepush’s platform combines real-time CRM marketing with free-to-play tools, aimed at helping operators acquire new customers and increase lifetime value. The company says the tie-up demonstrates its capacity to support high-volume, tier-one platforms.

Kambi’s global reach

Kambi supplies sports betting technology and services to more than 40 operators across six continents, with partners including Bally’s Corporation, BetPlay, KTO, LiveScore Group and Rush Street Interactive. The integration is intended to give Kambi’s Turnkey Sportsbook partners additional ways to differentiate their offering through engagement and loyalty features.

Executive comment

Tommy Kearns, CEO at Xtremepush, said the partnership would extend the company’s AI-driven engagement and gamification tools to Kambi’s network as both firms pursue further international expansion.

Erik Lögdberg, Managing Director at Kambi, said the collaboration would give the company’s Turnkey Sportsbook partners greater scope to differentiate their betting products through additional engagement solutions, as part of Kambi’s ongoing efforts to support partners with tools to improve the customer betting experience.

Xtremepush, headquartered in Dublin with offices in London, São Paulo and New York, counts LiveScore, Oddschecker, FanDuel, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill among its existing partners.