Xtremepush strikes partnership with Playtronix

Xtremepush, a provider of CRM and loyalty marketing technology powered by AI, has entered a strategic partnership with white label casino supplier Playtronix, aimed at enhancing personalised marketing campaigns for the latter’s client base.

Under the agreement, Playtronix will adopt Xtremepush’s customer engagement platform to provide real-time CRM and free-to-play solutions to its clients. Playtronix will also integrate Xtremepush’s gamification and multi-channel engagement tools into its offering.

The rollout will begin with one of Playtronix’s clients in Brazil, focusing on retention and data-driven marketing, before expanding to other markets served by the company.

Building on existing momentum

The deal adds to a run of recent partnerships for Xtremepush, which has previously worked with operators including Playr.Bet, Vibra Gaming and The Pools.

Robbie Sexton, Director of Partnerships at Xtremepush, said the company was pleased to have been selected by Playtronix to improve its customer experience and add value to its overall offering, noting that Playtronix’s focus on gamification and user experience made the partnership a natural fit.

Marin Zvonarevic, Co-Founder and COO at Playtronix, said the partnership would bring Xtremepush’s personalised solutions to Playtronix’s iGaming clients across multiple markets, and expressed confidence that it would improve customer satisfaction and player loyalty.

Xtremepush is headquartered in Dublin, with additional offices in London, São Paulo and New York. Its existing partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.

Playtronix offers a range of iGaming products including casino and sportsbook platforms, as well as white-label and turnkey solutions for operators.