Yggdrasil content goes live on ALL IN Platform

Yggdrasil has confirmed a new commercial partnership with ALL IN Platform, with its entire game portfolio now live on the operator-facing 360° platform.

The agreement gives ALL IN’s operator clients access to Yggdrasil’s full catalogue, spanning recently released titles such as Bob Marlin Goes Deep alongside the studio’s established back catalogue of legacy slots.

Growth for both parties

ALL IN Platform has been building its market presence, and now offers more than 250 game providers through its proposition. The company has also been nominated for Industry Rising Star in Casino Innovation/Software (Supplier) at the upcoming SBC Summit awards.

For Yggdrasil, the tie-up is described as continuing its expansion into regulated markets, giving the supplier fresh exposure to a new operator and player base.

Executive comment

Jose Simon, Commercial Director at Yggdrasil, said the agreement matched what the company was looking for in a dynamic market, adding that the increased exposure suited titles on its roadmap and that he expected both new and older games to resonate with ALL IN’s audience.

John Foster, Chief Business Officer at ALL IN Platform, said the company was pleased to add another established iGaming name to its proposition, noting that its 360° solution was designed to help operators engage players and that the Yggdrasil partnership strengthened its overall offering.

Trendafil Pashov, Head of Casino at ALL IN Platform, said the addition of Yggdrasil’s titles gave players access to a diverse content library, and that the supplier’s reputation for quality would strengthen ALL IN’s brand.

Yggdrasil, founded in 2013, is headquartered in Sweden with its operational headquarters in Malta, alongside offices in Poland and Gibraltar. The company’s other initiatives include its BOOST promotional toolset and its Game Engagement Mechanics (GEMs) portfolio.