Altenar deepens DATA.BET tie-up with esports lobby overhaul

Altenar, a sportsbook and iGaming software provider, has extended its collaboration with esports betting data specialist DATA.BET, building on a partnership first struck earlier this year covering odds and live score feeds for more than 30 esports disciplines.

The latest phase of the agreement introduces official data feeds and a new standalone esports lobby designed for easier navigation. The lobby includes a custom streaming player, with further features such as live scoreboards and a real-time map tracker planned for future rollout.

Official branding and market coverage

As part of the extended deal, Altenar will incorporate official logos and imagery across its esports feeds, aiming to give operator partners a more immersive presentation. The company said the changes are intended to improve market uptime, widen event coverage and increase the range of betting markets on offer.

Altenar described the move as part of its broader strategy of building long-term partnerships tailored to market needs, positioning the company within the esports betting sector.

Comment

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said the integration of DATA.BET’s official-only data had strengthened the company’s esports proposition, noting the growing popularity of esports ahead of events such as the 2025 Esports Olympics. He added that the new standalone lobby is intended to help partners engage and retain players in the expanding esports market.