Altenar to supply sportsbook across Immense Group's casino brands

Sportsbook provider Altenar has entered into an agreement with Malta-based iGaming group Immense, previously known as Videoslots, to supply its sportsbook technology across the operator’s brand portfolio.

Under the deal, Altenar’s sportsbook will be rolled out globally to casino brands including Mr Vegas, Videoslots and MegaRiches, among others within the group.

Immense Group operates a network of online casino sites offering more than 12,000 games sourced from a wide range of game studios. The group recently launched DBET.com, its first sports-focused brand, positioned as a new entrant in the international online sportsbook market.

Expanding sports betting reach

The partnership forms part of Altenar’s ongoing strategy of supporting casino-led operators as they look to build out sports betting verticals alongside their existing gaming offerings. Altenar’s platform is built around customisable design, data feeds and features intended to help operators compete in regulated markets.

Sam Hill, Sales Director at Altenar, said the company was pleased to begin a long-term partnership with Immense Group and its brands, adding that Altenar was positioned to support casino operators by managing the sportsbook vertical and delivering tailored trading strategies.

Klas Winberg, Chief Commercial Officer at Immense, said the group had carried out an extensive review of sportsbook providers before selecting Altenar, noting that the onboarding, integration and launch process had gone smoothly. He said the group expects the Altenar sportsbook to be a significant driver of growth during the year.

Altenar, founded in 2011, describes itself as a turnkey sportsbook provider focused on tailoring solutions for operators entering new markets and audiences.