ASA upholds ruling against AI Scorecast football prediction ad
The Advertising Standards Authority said on 14 October 2026 that a Facebook ad for the AI Scorecast app was misleading and irresponsible for implying users were very likely to profit from its football predictions.
Automated report. This article was drafted with AI assistance from the sources listed below, without a human writing step. Gambling News labels every article produced this way. A person is answerable for it: if something here is wrong, write to editor@gamblingnews.co.uk and we will correct it on the page and say what changed.
The Advertising Standards Authority (ASA) said on 14 October 2026 that it had upheld a complaint against HRY Games, trading as AI Scorecast, over a paid Facebook ad for its football data analytics app.
According to the ASA, the ad, seen in April 2026, was identified through its Active Ad Monitoring system, which uses AI to search for online ads that may break the rules. The ASA said the ruling formed part of wider ongoing work examining the advertising of AI products across several sectors.
The ASA said the ad featured a man in a football shirt speaking to camera, with a voiceover stating that a new AI app predicted football outcomes with a 97% accuracy rate, created high odds betting slips, and had correctly predicted six matches when tried by the presenter. The ad also included text stating that the app analysed every football match to provide smarter predictions instantly, alongside an “Install Now” button.
The ASA said it challenged whether the ad was irresponsible and misleading because it implied the service was very likely to allow consumers to make informed gambling decisions that would turn a profit. HRY Games did not respond to the ASA’s enquiries, which the regulator said amounted to a breach of CAP Code rule 1.7 on unreasonable delay.
The ASA said that while the ad emphasised profits and success, it made no reference to the possibility of losing money or tipping losing results. It concluded that the ad was misleading and irresponsible, breaching CAP Code rules 1.3 and 3.1.
The ASA said the ad must not appear again in its current form. It told HRY Games to ensure future advertising was prepared with a sense of responsibility to consumers and society, and not to imply that consumers were very likely or certain to profit. The ASA said it had referred the matter to CAP’s Compliance team.