ASA upholds complaint against Casumo over 'Spinumo' spins promotion
The Advertising Standards Authority has upheld a ruling against Recro Ltd, trading as Casumo, over an online display ad for a promotion offering up to 100 free spins, saying it encouraged socially irresponsible gambling.
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The Advertising Standards Authority (ASA) said on 11 November 2026 that it had upheld a complaint against Recro Ltd, trading as online gambling website Casumo, over a paid-for internet display ad seen in August 2026.
According to the ASA, the ad was identified through its Active Ad Monitoring system, which uses artificial intelligence to search for online ads that might break advertising rules, as part of wider work on gambling advertising.
The ASA said the ad featured the text “UP TO 100 SPINS ON SPINUMO” alongside a sign-up button and the wording “QUEST. SPIN. WIN.”, together with the Casumo logo and an image of a person in festive clothing. Small print stated that the offer was for over-18s UK players only, required opt-in, and ran from 6 July 2026 to 2 August 2026. Customers had to complete a daily mission, depositing £50 and wagering £200, to earn one Spinumo wheel spin, up to five spins per day, with free spins worth £0.10 each up to a maximum of 100, expiring within 48 hours.
The ASA said it had challenged whether the ad encouraged behaviour that was socially irresponsible or could lead to financial harm.
Recro Ltd told the ASA the promotion was a targeted, opt-in offer and that wagering was not the same as losing money, and said the wording was meant to describe the promotional journey rather than encourage excessive gambling.
The ASA said the promotion directly incentivised consumers to repeat the qualifying gambling activity up to five times a day over a 28-day period, which could amount to deposits of £7,000 and wagering of £28,000 if maximised. It said the requirements represented substantial gambling activity relative to the modest potential reward.
The ASA concluded the ad breached CAP Code rules 16.3 and 16.3.1 on gambling, and said the ad must not appear again in its current form. It told Recro Ltd to ensure future gambling promotions did not encourage socially irresponsible behaviour or financial harm.