BetGames strikes Betsul deal to boost Brazil presence
Games supplier BetGames has partnered with Brazilian operator Betsul as it looks to grow its footprint in the country's newly regulated betting market.
BetGames, a live dealer and RNG games provider, has announced a content partnership with Betsul, an operator active in Brazil and wider Latin America since 2019, effective 29 August 2025.
The agreement follows BetGames securing full certification to operate in Brazil earlier in 2025, and marks a step in its strategy to build a presence in the country’s regulated market. Betsul, which was granted a permanent Brazilian operating licence in the first quarter of this year that runs until 2029, will roll out BetGames’ full range of live dealer and RNG titles over the coming months.
Expansion strategy
The tie-up reflects BetGames’ broader push into Latin America, where it says it has focused on partnering with operators driving growth in the region following Brazil’s move to introduce a formal online betting framework.
Gary Francis, Head of Account Management at BetGames, said the agreement represented a key milestone for the company’s efforts to build its brand in Latin America, adding that Betsul’s position as a nationwide operator made it a strong partner for extending access to BetGames’ content among Brazilian players.
Betsul is described as having a strong local presence in Brazil, with a broad product portfolio that the new partnership is intended to strengthen further.
BetGames’ existing client base includes operators such as Entain, Betway, Hollywoodbets, STS and Kaizen Gaming. The company has previously received industry recognition including SBC’s Rising Star in Casino Innovation award in 2019 and Live Casino Supplier of the Year in 2020, as well as AffPapa’s Live Casino Provider of the Year in 2023.