Push Gaming enters Bulgaria via exclusive Betano tie-up

Push Gaming has made its debut in the Bulgarian market via an exclusive deal with Betano, the tier-one operator brand owned by Kaizen Gaming, announced on 24 February 2025.

Under the agreement, Betano will hold exclusive rights to Push Gaming’s content in Bulgaria for 12 weeks, introducing the supplier’s slate to local players for the first time. Titles going live include established hits such as Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, with newer releases expected to follow shortly.

Expanding partnership

The Bulgarian launch builds on Push Gaming’s existing relationship with Kaizen Gaming, which already carries the studio’s games in Greece, Denmark and Brazil. The supplier said it secured agreements with more than 15 direct integration partners during 2024, with further announcements expected before the end of that year’s fourth quarter.

Executive comment

Fiona Hickey, Chief Business Development Officer at Push Gaming, said Bulgaria had been a target market for some time and that launching with an operator of Betano’s standing was a positive step, adding that the partnership gave confidence in strong performance for future regional launches.

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, said the operator had been keen to bring Push Gaming’s titles to its Betano platform in Bulgaria, noting that player reception in other markets where the games had been integrated had been strong, with similar results expected locally.

The announcement was issued by Square in the Air on behalf of Push Gaming.