EvenBet Gaming rolls out customisable Cash Drop tool for poker rooms

EvenBet Gaming, a developer of online poker and gaming software, has released Cash Drop, a new promotional tool aimed at increasing user acquisition and activity in online poker rooms.

The feature works by boosting a table’s prize pot with a random cash value once a set number of hands have been played, adding to standard blinds and bets. Operators can adjust both the value range and the frequency of the drops, for instance setting increases of between $1 and $15 every five to ten hands, allowing them to tailor the tool to their commercial objectives.

Designed for operator flexibility

EvenBet said the level of customisation available sets Cash Drop apart in the poker software market, giving operators the ability to target specific tables with larger prize incentives to encourage higher engagement and, in turn, increased rake.

Cash Drop joins EvenBet’s existing range of promotional features, which includes Bomb Pot, Card Squeeze and Tips for Dealers, all intended to diversify revenue streams for operators while enhancing the player experience.

The company plans to showcase the new tool at the SiGMA Asia Summit in Manila, running from 1 to 4 June, where it will be present at Stand 2123.

Executive comment

Dmitry Starostenkov, chief executive of EvenBet Gaming, said the company remains focused on driving engagement through new features, describing Cash Drop as a further addition to its existing promotional portfolio. He added that the tool is among the first fully customisable solutions of its kind available in the market, reflecting the company’s aim to give operators greater flexibility in managing their poker rooms.

EvenBet Gaming is based and licensed in Malta under an MGA B2B licence, with additional offices in the USA, Serbia, Armenia and Colombia. The company was named Poker Provider of the Year at the 2024 EGR B2B Awards.