EvenBet Gaming unveils Poker Clubs update to unify cash games and private clubs
EvenBet Gaming has launched a platform update called Poker Clubs, combining private club poker and classic cash games into a single web client for operators and players.
EvenBet Gaming, a developer of online gaming software, has announced an update to its poker platform named Poker Clubs, aimed at consolidating private club poker with traditional cash games under one system.
The update introduces what the company describes as a first-of-its-kind B2B product offering omni-channel access across desktop and mobile. Through a single web client, players will be able to access both private club games and classic cash poker.
Aligned with In-Store release
The Poker Clubs update follows EvenBet’s earlier In-Store release and is designed to work alongside it, giving operators an additional revenue stream. The company says the combination of private clubs, cash games and tournaments on one platform creates opportunities for cross-game promotion, which it positions as a tool for player acquisition and engagement.
Players will be able to participate in all games and tournaments offered on the platform at the same time, according to EvenBet, a feature intended to broaden game opportunities for users while supporting operator retention efforts.
Existing features retained
The update keeps several existing elements of the Poker Clubs platform, including private space for internal users, approval-based participation in games, and finance management tools.
The new technology will be built into the Poker Clubs application, giving operators visibility over club activity and In-Store purchase data. EvenBet says this can be used for player segmentation and personalisation, allowing operators to create tailored offers for specific members.
Dmitry Starostenkov, chief executive of EvenBet Gaming, said the company aims to stay ahead in optimising and diversifying its product range, adding that the existing Poker Clubs platform has performed well with partners and that the latest update is intended to strengthen it further by creating new revenue streams and improving acquisition and retention outcomes for operators.
EvenBet Gaming is based and licensed in Malta, holding an MGA B2B licence, and employs more than 130 staff across offices in Malta, the United States, Serbia, Armenia and Colombia. The company was named Poker Provider winner at the EGR B2B Awards 2024.