PENN Entertainment and Light & Wonder launch branded live dealer tables in Michigan
PENN Entertainment has partnered with Light & Wonder to introduce Hollywood Casino at Greektown branded live dealer tables on its Michigan online casino platform.
From the Gambling News archive. This article was first published on and is kept online for reference. It has not been updated, so details may be out of date.
PENN Entertainment and Light & Wonder have gone live with exclusive Hollywood Casino at Greektown branded live dealer tables on PENN’s online Hollywood Casino platform in Michigan.
The launch is the first time Light & Wonder Live has built bespoke live dealer tables using an operator’s brand in the state, and the first time PENN has rolled out online casino games carrying local property branding.
New titles and features
The rollout includes Hollywood Casino at Greektown branded blackjack tables as well as a live dealer version of Lucky Cat Baccarat, an original title from Penn Game Studios, PENN’s in-house development arm. PENN has also added a selection of Light & Wonder casino titles to Hollywood Casino in Michigan and to theScore Bet Sportsbook & Casino in Ontario, Canada.
According to the companies, the Light & Wonder Live games are localised and customisable, incorporating features such as Shuffle Master side bets, the ShuffleStar continuous shuffler and PayMeNow functionality.
Executive comment
Dana Jackel, VP Commercial and Managing Director, U.S. iGaming at Light & Wonder, said the tie-up between the Hollywood Casino brand and the company’s live dealer features was intended to create a relevant and engaging gaming experience for players in North America, adding that the company expects mutual success with PENN in Michigan and other markets.
Jason Birney, Vice President of Operations at PENN Interactive, said the partnership expands the operator’s online casino offering in Michigan and strengthens the connection between its Greektown retail property and the Hollywood Casino digital product.
Light & Wonder’s online portfolio spans more than 4,500 games sourced from its own and third-party studios, supported by a range of responsible gambling tools. PENN Entertainment operates 43 properties across 20 US states, along with online sports betting in 19 jurisdictions and iCasino in five, under brands including Hollywood Casino, L’Auberge, ESPN BET and theScore Bet Sportsbook and Casino.