Playson strikes Swiss deal with GAMRFIRST
Slots supplier Playson has agreed a content partnership with Swiss operator GAMRFIRST, adding its titles to the online casino brand's platform.
Playson has agreed a content partnership with GAMRFIRST, the online casino brand of Casino Barrière Montreux, to strengthen its presence in the Swiss market, the digital entertainment supplier announced on 25 March 2025.
GAMRFIRST launched in 2022 and offers slots, live casino and table games from a range of providers. According to Playson, it has been the fastest growing operator in Switzerland over the past year.
Under the agreement, delivered through Gamanza’s Game Store aggregation platform, GAMRFIRST will offer Swiss players access to several of Playson’s Hold and Win titles, including Coin Strike: Hold and Win, Energy Coins: Hold and Win and Supercharged Clovers: Hold and Win.
Playson said the two companies also intend to extend their partnership into France once that country regulates online casino gaming.
The supplier described the move as building on existing momentum in Switzerland, where it already works with a number of leading operators and has recorded year-on-year growth.
Executive comment
Blanka Homor, Sales Director at Playson, said the partnership builds on the company’s steady growth in the Swiss jurisdiction and expressed hope for further expansion across Europe with GAMRFIRST.
Clément Govinda-Miramon, Managing Director of GAMRFIRST, said Playson’s games are popular across Europe and regularly rank among the top-performing slots, adding that the addition of the titles would broaden the appeal of GAMRFIRST’s offering.
Playson operates across 26 regulated markets with more than 200 partners worldwide, and holds licences including from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA, MinCetur and SPA, alongside a recognition notice from the MGA. The company is headquartered in Malta and Slovakia.