Altenar launches Betslip Boost promotional tool for sportsbook operators

Altenar, a sportsbook and iGaming software provider, has launched Betslip Boost, a promotional feature designed to increase customer engagement for its sportsbook clients.

The tool lets players enhance their potential returns by applying a boost to a selected bet, without needing to increase their wager. Operators retain control over the promotion’s parameters, including which bet types, events or competitions qualify, as well as the size of the boost applied.

How it works

When a player adds a qualifying selection to their betslip, they can choose to apply a percentage boost to their potential winnings. For instance, a 20% boost would turn a $100 potential payout into $120, simply through the player opting in.

According to Altenar, the feature gives players more control over their betting strategy while adding an extra dimension to the user experience. The prospect of a larger payout at no additional cost is also intended to support both player acquisition and retention for operators.

Part of a wider rollout

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said the feature reflects the company’s ongoing efforts to deliver tools that benefit both operators and their players, while giving operators the flexibility to tailor promotions to their needs.

Betslip Boost joins a series of promotional features Altenar has released this year, including Bet Boost, Bet Mentor and a Rewards System, all aimed at helping operators differentiate their sportsbook products.

Altenar was founded in 2011 and describes itself as a turnkey sportsbook provider focused on customising solutions for different markets and client requirements.