ReelPlay moves to Silver Bullet in expanded Relax Gaming tie-up

ReelPlay has strengthened its relationship with Relax Gaming by transitioning from Powered By partner status to Silver Bullet, Relax Gaming’s commercially represented aggregation programme, the companies announced on 20th September 2024.

The two firms have worked together for more than five years, having first agreed a Powered By partnership in 2019. Over that period they have jointly released more than 70 games, including titles such as El Dorado Infinity Reels and Hypernova Megaways. ReelPlay was also among the first studio partners to launch content under Relax Gaming’s Dream Drop jackpot mechanic, with releases such as Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop. Those titles have collectively produced more than 150,000 jackpot wins worth over €2.5 million.

New agreement terms

Under the new deal, ReelPlay is expected to gain additional commercial support along with contractual efficiencies including faster route to market and broader access to established and emerging player markets. Relax Gaming said the arrangement is designed to let the studio concentrate on game development while distribution is handled through the Silver Bullet channel.

The first title to launch under the revised agreement will be Pay Pig 10K Ways, due for release on 17th October.

Comment

Nicholas Hammon, Aggregation Business Director at Relax Gaming, said ReelPlay had been a trusted partner for many years and that the company was looking forward to promoting its game portfolio to operators worldwide through Silver Bullet.

David Johnson, CEO at ReelPlay, said the studio was pleased to extend its agreement with Relax Gaming, adding that the relationship had grown significantly since 2019 and that the deal would help extend the reach of ReelPlay’s games, as well as those of partner studios it works with, to Silver Bullet operators.

About Relax Gaming

Founded in 2010, Relax Gaming provides more than 4,000 casino games to over 700 operator brands through a single integration. Its offering includes proprietary products such as poker, bingo and slots, alongside third-party content delivered via its Silver Bullet and Powered By Relax partnership programmes, which together include more than 70 partner studios. The company holds licences in multiple regulated jurisdictions, including Ontario, Malta, Gibraltar, the UK, Romania and Greece, and supports additional regulated markets such as Colombia, Spain, Mexico, Denmark, Sweden, Estonia and Latvia. Relax Gaming has previously received industry recognition including GGA’s Product Launch of the Year in 2023 for Dream Drop Jackpots, a Slot of the Year nomination for Money Train 3 at the 2023 CasinoBeats Game Developer Awards, the Skill Games Supplier award at the 2023 EGR B2B Awards, and the Innovation in Mobile award at the 2023 SBC Awards.